28 Streaming Tendencies and Statistics For 2025

Looking out for a whole rundown of streaming statistics? We’ve rounded up 28, only for you. 

Heading into 2025, shifting shopper traits are reshaping the streaming business. From how lengthy customers are hanging out on streaming platforms to what they’re prepared to shell out for entry, issues are transferring quick. Get able to discover the most recent streaming statistics and delve into the necessities of TV bundles, subscriber turnover, and the fascinating realm of viewership.

Earlier than we dive in, let’s make clear some key phrases. When you’re already acquainted with the fundamentals, be happy to skip this glossary and bounce straight to the principle content material.

What’s streaming?

Streaming is if you watch or hearken to stuff on-line with out downloading it first. Netflix, YouTube, and Spotify are all examples of streaming. You can begin watching a film or listening to a track virtually immediately. It’s tremendous handy and works throughout completely different units. It’s secure to say streaming has completely modified how we get our leisure.

What’s linear tv?

Linear TV, then again, is the old-school approach of watching TV. Reveals come on at set instances, and also you tune in to observe them stay. Channels like ABC, BBC, and NBC broadcast TV on this approach. It’s nice for stuff like sports activities or information. 

What’s a streaming bundle?

A streaming bundle is if you get a number of streaming providers collectively in a single package deal. It’s often cheaper than paying for each individually. For instance, you may get Hulu, Disney+, and ESPN+ multi function bundle. They’re an effective way to save cash and nonetheless watch a mixture of exhibits, films, and stay sports activities.

What’s FAST TV? 

FAST TV (free, ad-supported tv) is a kind of streaming service the place viewers can watch content material without cost, however with advert breaks included. Platforms like Tubi, Pluto TV, and FreeVee supply this mannequin, giving customers entry to films, exhibits, and even stay channels with out the necessity for a subscription. Whereas adverts break up the content material, FAST TV appeals to budget-conscious viewers who wish to get pleasure from a variety of leisure with out paying a month-to-month charge.

28 TV and streaming statistics: Key traits, habits, and regional variations

1. 89% of customers world wide watch broadcast TV each day. 
2. 76% of customers watch on-line TV/streaming each day. 
3. On common, customers spend 1 hour and 22 minutes a day watching on-line TV/streaming (10 minutes lower than the height in 2022) and 1 hour 47 minutes a day watching linear/broadcast TV.
4. 26% of customers say they’ve paid for a TV streaming service within the final month.
5. 52% of US TV watchers say subscriptions are getting too costly, which is a 77% enhance since 2020.
6. 43% of US TV watchers say they binge-watch greater than 3 episodes of a present at a time.
7. 19% of US TV watchers want streaming a sequence with scheduled weekly releases.
8. There’s been a 40% enhance in US customers preferring weekly releases since 2020.
9. Individuals watch a median of three hours and a pair of minutes of linear TV every day.
10. Saudi Arabia, South Africa, and Egypt lead in each day streaming time, averaging 1 hour and 52 minutes per day.
11. Japan and South Korea path in streaming time, with solely 20 minutes and 44 minutes of streaming each day, respectively.
12. 24% of individuals globally like to stream worldwide content material, with Brazil (46%) and the Philippines (35%) main this pattern.
13. 60% of Germans want dubbed content material, whereas 73% of Malaysians want subtitles.
14. 39% of customers who’re contemplating or have canceled a subscription say price is the principle purpose, adopted by worth will increase (32%), not utilizing it sufficient (30%), and paying for too many providers (29%).
15. 75% of customers aren’t contemplating canceling their TV subscription.
16. 29% of Gen Z and millennial TV viewers within the US get pleasure from watching exhibits that others speak about.
17. 28% of customers who plan to cancel not less than one TV subscription use a paid-for membership website for following creators.
18. 49% of customers say decrease prices than particular person subscriptions would make them join a TV streaming bundle, whereas 40% say high-quality content material would make them enroll, and 33% say ad-free content material.
19. Gen Z and millennials present the very best curiosity in TV streaming bundles (60%).
20. Gen X and child boomers present decrease curiosity (50% and 35%, respectively).
21. Child boomers are 9% extra probably (and Gen X are 6% extra probably) than the common shopper to say that entry to stay sports activities occasions would entice them to enroll in a bundle of TV streaming providers.
22. 17% of US TV watchers say they’ve used Tubi within the final month.
23. 15% of US TV watchers say they’ve used The Roku Channel.
24. The variety of Individuals utilizing FreeVee has elevated by 92% since Q2 2022.
25. 15% of streamers say they’ve downgraded or canceled a subscription due to adverts being launched.
26. 63% of customers who’ve watched a TV present/movie on a streaming service say they’ve saved their subscription the identical in response to adverts, whereas 11% say they’ve upgraded to keep away from adverts.
27. Gen Z is eighteen% extra probably and millennials are 9% extra probably than the common on-line TV streamer to favor personalised suggestions in adverts.

How do streaming and TV habits differ world wide?

The USA tops the charts for each day broadcast TV watching, with Individuals glued to their screens for a median of three hours and a pair of minutes every day. Over within the UK, they’re not too far behind at 2 hours and 42 minutes. However in terms of streaming TV, Saudi Arabia, South Africa, and Egypt are approach forward, with people there streaming for about 1 hour and 52 minutes each day. Japan and South Korea, then again, path behind, with solely 20 minutes and 44 minutes of streaming each day respectively.

Additionally, a enjoyable truth: 24% of individuals like to stream worldwide content material. Brazil is forward with 46% of customers saying this, adopted by the Philippines at 35%. And there’s a cool break up between individuals who want dubbed versus subtitled content material. In Germany, 60% lean in direction of dubbed, whereas in Malaysia, 73% go for subtitles.

How a lot time do individuals spend on streaming vs. linear TV every day?

On common, customers are clocking in about 1 hour and 22 minutes each day on streaming providers.

Whereas that may sound like lots, it’s really 10 minutes lower than the height we noticed again in 2022. Persons are juggling between their favourite streaming platforms and conventional TV. 

And in reality, it’s not as a lot time as individuals spend on conventional, linear TV – which remains to be holding its floor. Shoppers are averaging 1 hour and 47 minutes each day on conventional TV. So even with the rise of streaming, individuals nonetheless love their common broadcast TV channels.

How many individuals pay for streaming providers?

A stable 26% of customers say they’ve paid for a streaming service within the final month. This exhibits that regardless of the rising prices, individuals are nonetheless prepared to shell out for his or her favourite exhibits and flicks.

However right here’s the kicker: with so many choices on the market, customers are getting choosy. Whereas a great chunk are sticking with paid subscriptions, 52% of US TV watchers really feel subscriptions are getting too costly, which is a giant bounce since 2020 — up 77%. 

How many individuals use subscription bundles? 

Bundles can supply a more cost effective solution to entry a number of providers with out breaking the financial institution – and worth actually is a driver. 49% of customers say the cheaper price level of bundles would make them extra probably to enroll in one, whereas 40% say high-quality content material would push them over the road, and 33% say ad-free content material would lure them in.

Youthful generations like Gen Z and millennials present the very best ranges of curiosity in TV streaming bundles, with 60% saying they’re intrigued. Gen X and child boomers, then again, present decrease curiosity ranges (50% and 35%, respectively).

And let’s not neglect the stay sports activities angle. Child boomers are 9% extra probably, and Gen X is 7% extra probably than common to say that entry to stay sports activities occasions would encourage them to enroll in a bundle of TV streaming providers.

Are customers canceling their TV subscriptions? 

As customers tighten their purse strings in these robust financial instances, what number of are contemplating switching off their subscriptions? Nicely, not many. Nearly 75% of customers aren’t even fascinated about canceling their TV subscriptions. 

One purpose for this loyalty is likely to be the standard of content material. Whether or not it’s the most recent hit sequence, unique films, or simply all kinds of exhibits, the products are being delivered.

Why do individuals cancel their TV subscriptions? 

So what, if something, would make somebody cancel? And who’s first in line? Our knowledge exhibits that Individuals are 19% extra prone to contemplate canceling a service as a result of they’re paying for too many. Throughout the globe, 39% of customers who’re contemplating canceling their subscription or who’ve already canceled theirs say price is the rationale, adopted by worth will increase (32%), not utilizing it sufficient (30%), and paying for too many providers (29%). 

In the meantime, 28% of customers who plan to cancel not less than one TV subscription use a paid-for membership website for following creators. 

How many individuals use FAST TV (Free ad-supported streaming providers)? 

The choice of free, ad-supported providers is catching on. An increasing number of viewers are utilizing platforms like Tubi and The Roku Channel. In reality, 17% of US TV watchers say they’ve used Tubi within the final month, whereas 15% say they’ve used The Roku Channel. 

And FreeVee? Its utilization shot up by 92% since Q2 2022 within the US. Finally, individuals are exploring alternative ways to get their leisure repair with out going over funds.

How do customers really feel about adverts on streaming platforms?

Paying subscribers aren’t really too eager on adverts. 15% of streamers say they’ve downgraded or canceled a subscription due to adverts being launched. In the meantime, 63% of customers who’ve watched a TV present/movie on a streaming service say they’ve saved their subscription the identical in response to adverts being launched, whereas 11% say they’ve upgraded to a dearer subscription to keep away from adverts.

Weekly releases vs. binge-watching: What’s extra widespread?

Binge-watching is a world pastime now. Round 43% of US TV watchers admit they dive into greater than three episodes of a present in a single sitting. For lots of viewers, binge-watching is the final word solution to loosen up. Whether or not it’s devouring the most recent crime drama or catching up on a comedy sequence, there’s one thing satisfying about getting misplaced in a narrative for hours.

Nevertheless it’s not everybody’s preferrred evening. 19% of US TV watchers say they like streaming a sequence the place episodes have scheduled weekly releases. For this group of customers, there’s one thing concerning the anticipation and the build-up that will get them hooked. Bear in mind when everybody used to attend for a selected evening of the week to catch the most recent episode of their favourite present? Nicely, some people are nonetheless all about that life. 

Key takeaways for media manufacturers, networks, and streaming providers

As we stay up for 2025, these streaming traits will proceed to form the evolving panorama. Listed below are some key takeaways:

1. Diversifying content material is vital: There’s a rising international urge for food for various content material which tells us a one-size-fits-all strategy received’t work. Media manufacturers must cater to various tastes and areas by providing a spread of content material sorts and pricing fashions.
2. Subscription fatigue is actual: With 52% of US TV customers feeling the pinch from rising subscription prices, there’s a transparent want for extra inexpensive, versatile choices. Manufacturers ought to contemplate not solely find out how to worth providers competitively but additionally find out how to package deal them in ways in which ship each worth and ease to the buyer.
3. Advert-supported streaming is on the rise: The rise of free, ad-supported platforms like Tubi and FreeVee indicators a chance to faucet into viewers seeking to reduce prices with out compromising on content material. Media manufacturers ought to take this shift significantly and assume strategically about find out how to leverage ad-supported fashions whereas sustaining high quality.
4. Person preferences are fragmenting: Whereas binge-watching stays widespread, 19% of viewers want weekly releases. The problem for streaming platforms is to supply flexibility — assembly the wants of those that need all of it now and people who get pleasure from a extra paced viewing expertise.

Finally, manufacturers should be nimble and proactive, constantly adapting to shopper preferences and discovering new methods to innovate on this quickly shifting streaming world.