Tech giants like Google are encouraging advertisers to place AI to work for inventive – however what does that appear like in follow?
On this sensible hearth, Google’s Bethany Poole and Redwood BBDO’s Lauren Priestley reveal how, as consumer and company companion, they’re utilizing Google AI instruments to “stroll it like they speak it” – supercharging and streamlining each a part of their shared inventive course of, from sentiment scraping to shortcutting movie manufacturing. Be taught extra about:
- AI’s position in supercharging human creativity.
- Utilizing gen AI to investigate social sentiment.
- AI-enabled movie manufacturing effectivity, at scale.
- AI-powered inventive evaluations & briefs.
- Constructing a tradition of expectation.
- Fostering higher agency-client relationships with AI.
About our audio system:
Bethany Poole is the Senior Director of Google and YouTube Adverts Advertising. With over 20 years of expertise constructing and managing profitable shopper and enterprise manufacturers, Bethany’s work contains award-winning campaigns corresponding to Google’s first TV business “Parisian Love”. She at present hosts the Fashionable Entrepreneurs podcast with Josh Spanier, VP of Media for Google, the place she speaks with revolutionary leaders remaking advertising and marketing as we speak.
Lauren Priestley is the Senior Artistic Director & Head of US at Redwood BBDO. An award-winning journalist, Lauren has over a decade of expertise working in media, content material & promoting with a few of the world’s largest manufacturers. A passionate advocate for DEI in promoting, she co-founded Misplaced Time in 2020 to function a strong reminder of the time girls lose because of the business’s pay hole.
Be part of this thrilling speak stay on October twenty third 2024. Register as we speak
