The Easiest Option to Conduct Market Analysis: Mintel Leap AI

At Mintel, we all know that in an more and more dynamic enterprise panorama, leveraging insightful market analysis is extra important than ever. Current advances in generative synthetic intelligence (AI) and huge language fashions (LLM) have enabled Mintel to as soon as once more outline what the way forward for market intelligence seems to be like. We’ve created a groundbreaking AI resolution that may essentially change how companies throughout the globe conduct their analysis.

Think about market analysis with out the battle. Think about a sooner, smarter and extra environment friendly manner of conducting market analysis. Welcome to Mintel Leap.

In contrast to different consumer-grade generative AI instruments which can be educated on publicly out there information, Mintel Leap takes a wholly completely different strategy. What we’ve created is a closed-loop AI platform that’s constructed completely on Mintel’s propriety analysis and human evaluation.

So, what does this imply for you?

It implies that your market analysis capabilities are radically enhanced at speeds, scales and specificity that you simply didn’t assume potential.

Whereas the facility afforded to us by AI enhances your analysis efficiencies, our analysts are nonetheless those who meticulously extract and analyse information from our syndicated analysis. Crucial insights aren’t left to automation – it’s our experience that delivers the depth you want.

The position of expertise, notably AI, in the way forward for market intelligence, is poised to be transformative. Regardless of some ambiguity surrounding the time period ‘AI’, Mintel’s reporting in The Way forward for Know-how reveals that over half of us possess no less than some data about AI. This consciousness is predicted to broaden because the quite a few potential advantages of AI develop into more and more evident.

Nevertheless, over half of shoppers who’re conscious of AI additionally elevate issues that it has the aptitude of constructing jobs redundant. Whereas some persons are spiralling about AI changing jobs, Mintel aligns itself with the view of economist Richard Baldwin who asserted that “AI received’t take your job,” throughout a panel on the 2023 World Financial Discussion board’s Development Summit, “It’s anyone utilizing AI that may take your job.” Mintel takes the stance that AI as a substitute transforms the character of labor, facilitating effectivity and creating new alternatives and roles for many who perceive the right way to leverage AI applied sciences.

In a world the place expertise is advancing at an accelerated tempo, the adoption of AI is crucial. Mintel Leap stands as your organization’s gateway to transformative effectivity, aggressive benefit and gaining revolutionary insights right away.

As seasoned professionals, everyone knows that conducting market analysis is invaluable, however it additionally comes with challenges and frustrations.

The complexities of sorting by way of intensive statistics, guaranteeing information accuracy, and figuring out a consultant audience might be overwhelming and time-consuming. To not point out the tight deadlines, excessive prices, and the fast evolution of market dynamics.
That’s the place Mintel is available in. We reduce by way of the noise by crafting strong and insightful market intelligence, providing you with a transparent perspective on the topical points that matter most.

For Mintel, ‘pace to solutions’ has all the time been the cornerstone of delivering worth and ROI to our shoppers. The message was clear: pace issues. In at present’s fast-paced world, our shoppers crave instantaneous solutions. That’s why we’re thrilled to introduce Mintel Leap, powered by our insights and the revolutionary capabilities of generative AI.

Mintel Leap is the first-to-market resolution, providing industry-leading market intelligence that delivers strategic insights in seconds.

We created Leap to supercharge your market analysis.

Say goodbye to sluggish processes to excavate your solutions. Merely ask Leap a query and get catapulted to a reputable reply in seconds. Leap provides you with again time, empowering you to innovate and develop your corporation at unprecedented depths, scopes and speeds.

What makes Leap completely different from different generative AI purposes in the marketplace is that Leap is crafted with Mintel-only listed analysis and evaluation. It’s a closed-loop ecosystem, that means that the responses you obtain are generated solely from Mintel’s huge database of the most recent proprietary information and perception. You’ll by no means be given any data not written by Mintel’s consultants. This ensures that we keep the belief that we’ve cultivated over the previous 50 years with our shoppers.

Overlook unreliable data, superficial statistics and inflated figures. In contrast to different AI instruments, Leap’s responses are grounded in human-validated information.

Solely then does this verified information enter into our Leap ecosystem. Leap is the right mix of algorithmic and human intelligence; our analysts curate the information, whereas the AI platform delivers their insights right away.

What’s extra is that every Leap response is referenced again to its authentic supply within the footnotes, clearly exhibiting which report and analysts contributed to the perception.

After an intensive analysis of various LLMs, we decided that ChatGPT suited our necessities greatest.

Leap works by semantically looking for your question by way of the entire content material we now have listed. The LLM then pinpoints the closest blocks of Mintel content material in semantic that means and solutions your query.

To make sure you obtain probably the most up-to-date data, Leap references insights from the latest model of a report.

We all know from our The Way forward for Know-how findings that over half of UK adults are involved about AI accumulating their information, so we made it one in every of our priorities that we might not prepare any LLM on our content material and information, nor can we share your inquiries to the LLM. This dedication safeguards your mental property in opposition to any potential harvesting, and it ensures that your requests haven’t any influence on what opponents see and vice versa.

The one monitoring that we do is to observe the standard of Leap’s solutions. Over time, we’ll proceed so as to add extra Mintel content material, enhancing Leap’s energy. As ChatGPT upgrades its efficiency, we’ll profit from its improved performance because of the manner we’ve constructed Leap. This fashion, we’re leveraging the very best of Mintel’s perception, our ever-growing content material, and the capabilities LLMs have afforded us.

The extent of solutions you get from Leap is intrinsically tied to the extent of element and specificity you present in your prompts. Leap depends on the context and particulars you present to generate significant responses. Exact immediate engineering provides you the potential to go from ideation to advertising technique in seconds.

Listed here are just a few prompting ideas:

All shoppers who subscribe to Mintel Leap are supplied with an intensive onboarding course of designed to assist them maximise the advantages of Leap, together with a webinar on highly effective prompts.

Don’t simply take our phrase for it; see what our shoppers world wide are saying about Mintel Leap.

So far as we’ve come, that is simply the primary iteration of Leap. Our shoppers’ suggestions is invaluable to gas Leap’s fine-tuning and steady enchancment. However what is obvious, is that Leap will remodel the market analysis course of endlessly.

In a world the place expertise is advancing at an accelerated tempo, the adoption of AI is crucial. Leap is your gateway to transformative effectivity and aggressive benefit.

Get the solutions you want immediately with the identical unparalleled high quality and accuracy you’re accustomed to from Mintel. Cease looking. Begin leaping.

See for your self and ebook a demo at present. We promise that the second you see it, it delivers worth.

When you’re a Mintel subscriber, converse to your Account Supervisor, or just click on right here and a member of our workforce will likely be in contact with you. When you’re not a subscriber, however curious to study extra, ebook a demo to see what Mintel Leap can do for you.