Jennifer Christ, a long-time analyst and analysis supervisor at The Freedonia Group and Packaged Information, lately gave a keynote tackle on the Ohio Meals Business Summit in Columbus, Ohio.
With 25 years of expertise sizing markets, forecasting demand, and monitoring tendencies, Jennifer has authored greater than 90 research, and her evaluation has appeared in The Wall Avenue Journal, The Washington Publish, The New York Instances, and lots of different trade publications and media retailers.
Her presentation was titled “The Packaging/Packaged Items Connection: Insights on How Packaging Influences Alternatives within the Meals & Beverage Market.” Jennifer famous, “Tendencies in packaging and packaged meals and beverage merchandise are intertwined. Adjustments in packaging can enable meals and beverage processors to deal with shopper preferences and desires. Equally, adjustments in issues like how, when, and the place folks eat their meals can affect the kind of packaging wanted for a given product.”
Drawing on current trade research from each The Freedonia Group’s packaging protection and Packaged Information’ meals and beverage evaluation, in addition to proprietary shopper survey knowledge from the Freedonia Group and Packaged Information Nationwide On-line Client Survey, Jennifer mentioned a wide range of key matters:
- Defining “sustainable packaging” and optimizing for particular company targets
- Options shoppers particularly search for when contemplating sustainable packaging
- Balancing sustainability targets with price and performance
- Client perceptions of the eco-friendliness of varied packaging supplies
- Utilizing packaging to cut back meals waste
- How packaging design can talk a dedication to sustainability, together with the use buzzwords on labeling, recycling directions, third-party certifications, and QR codes
- Client use patterns: understanding how and the place folks eat meals
- Designing packaging to cater to particular demographics, reminiscent of vegetarians & vegans, households with children, clean-label shoppers, and snackers
- Adapting packaging must e-commerce and residential supply
“There isn’t any one excellent packaging resolution,” Jennifer defined. “By protecting in thoughts company targets, the significance of perform, price concerns, and their goal market, packaged meals and beverage suppliers could make the only option for his or her wants.”
To entry extra details about sustainability within the meals and beverage packaging trade, you’ll want to take a look at the report US Sustainability in Packaging.
When you want a extra detailed take a look at a selected market, The Freedonia Group has printed stories overlaying a variety of packaging markets, together with US beverage packaging and US meals packaging, in addition to extra focused classes.
As well as, Packaged Information presents in depth market analysis on the US meals and beverage market.
About The Freedonia Group and Packaged Information
The Freedonia Group, a division of MarketResearch.com, is a premier worldwide enterprise analysis firm, offering market forecasts, trade tendencies, and market share info. From one-person consulting corporations to international conglomerates, our analysts present corporations with unbiased, dependable trade market analysis and evaluation to assist them make vital enterprise selections. The Freedonia Group’s manufacturers additionally embrace Packaged Information, a trusted supplier of shopper market analysis on meals & beverage, pet merchandise & providers, and monetary providers, and Simba Data, the main authority for market insights on training {and professional} publishing.
