Begin Utilizing Video in Your Advertising and marketing

HubSpot just lately performed a video advertising survey and located that 73% of respondents agreed that video advertising has been efficient in reaching their advertising objectives.

Nonetheless, over a 3rd of respondents (34%) say essentially the most difficult side of video advertising is the shortage of content material concepts.

Luckily, I‘ve received 15 video content material concepts that will help you obtain your online business objectives. However earlier than we get to that, I’ll share my secret for locating video advertising concepts and what sort of video content material is standard amongst customers.

Desk of Contents

How do I discover video content material concepts?

My methodology for locating video content material concepts is fairly easy. I usually go to YouTube and social media platforms like TikTok, Instagram Reels, and Fb and observe accounts which can be inside my area of interest or comparable.

For instance, I just lately began creating TikToks for a brand new dance studio in my neighborhood to assist entice extra college students.

To find out the kind of video content material I ought to create, I began following different dance studios on TikTok and observing their movies.

I bookmarked those that appeared to get essentially the most views and began brainstorming methods to make comparable movies for the dance studio. I discovered that the next movies appeared to do effectively:

• Movies of dancers doing sophisticated choreography
• Newbie-friendly breakdowns and tutorials on methods to do sure strikes
• Data on what workouts can enhance the power and stamina wanted to bop

That is the guide and, I suppose, “old skool” means of discovering video content material concepts. It’s also possible to pair this methodology with AI by asking instruments like ChatGPT to generate video concepts for you inside your area of interest.

I did this for a weblog submit and YouTube channel, however the identical can be utilized to particular person movies.

What video content material is hottest?

In line with Statista (and Statista hasn’t let me down but), the most well-liked varieties of movies worldwide are:

• Music movies (48.2%)
• Comedy, meme, or viral movies (35%)
• Video reside stream (27.7%)
• Instructional movies (26%)
• Tutorial or how-to movies (25.8%)

So, what ought to your takeaway be? Contemplate methods to include music, comedy, or stylish memes into your video advertising. Duolingo is an organization that does this effectively.

I usually reference its video advertising expertise and surprise if the corporate is sick of me but.

Each time there is a viral development or tune, finest consider Duolingo will discover a method to incorporate it into its TikTok content material, and the movies virtually all the time go viral.

It’s also possible to go for how-to tutorials, which Fenty Magnificence executes very effectively on its accounts. Most Fenty Magnificence movies will characteristic an individual exhibiting the merchandise they’re utilizing and methods to apply them to attain particular seems to be.

How-to movies are a good way to point out the standard of your merchandise and the way they work.

In the event you’re in search of inspiration relating to academic movies, Woman With The Canines is a good account to observe.

Woman with the Canines is run by pet groomer Vanessa De Prophetis. She particulars her expertise grooming numerous breeds of canines and cats through YouTube and TikTok movies.

In every video, she explains her course of, shares grooming ideas, and supplies detailed details about every breed, its temperaments, and grooming wants.

This enables her to determine herself as a trusted skilled in her subject so future shoppers know their animals are in good palms.

15 Enterprise Video Concepts

Now, let‘s focus on some enterprise video concepts. Many of the movies I listed under are pretty straightforward to create, however if you wish to generate movies much more simply, try HubSpot’s Clip Creator.

Clip Creator is a free AI-powered video maker thart can convert textual content into skilled movies for your online business. All you should do is desdcribe your video and most well-liked tone. Click on right here to be taught extra.

Okay, I‘m carried out stalling. Right here’s my checklist.

1. Demonstration Video

As I stated earlier, Fenty Magnificence has how-to tutorials and demonstration movies right down to a science.

Whether or not it‘s easy 60-second clips of the merchandise being swiped onto an individual’s lips or an in-depth long-form video of their founder, Rihanna, utilizing the merchandise to create a crimson carpet look, Fenty Magnificence’s demonstration movies tutorials give its viewers an in depth look into the operate and high quality of the merchandise.

2. Buyer Testimonials

Do you’ve got clients who’ve been buying your services because the starting of your online business? Or naysayers who changed into believers? Characteristic their testimonials in your subsequent video!

Actual buyer testimonials and suggestions will set up belief with potential shoppers, so subsequent time a shopper sings your praises, ask them in the event that they’re will to go on digital camera or are snug being quoted.

3. Consumer-generated Content material

I am unsure if different entrepreneurs share this sentiment, however I see user-generated content material (UGC) as one other type of buyer testimonials.

Give it some thought: clients sharing movies utilizing your merchandise is sort of the sale, if not higher, than them occurring digital camera and speaking about how your organization is.

One in every of my favourite adverts that includes UGC is Ring LLC’s industrial, which reveals a compilation of movies taken by customers who use their door cameras.

The video reveals all the things a Ring digital camera can seize, from particular household moments to heartwarming neighbor interactions to chaotic pet shenanigans to tried thieves.

Professional tip: Encourage customers to tag your model on social media anytime they submit a video or different types of content material. Or you possibly can simply lookup your model on video platforms like TikTok to see what you could find.

4. Behind-the-Scenes

Do you need to present your viewers the care and craftsmanship that goes into making our merchandise? A behind-the-scenes look into merchandise is a good way to go.

I’ve talked about them in just a few posts, however Gibson is a superb instance of behind-the-scenes video content material. Movies like those under present the time and high quality supplies that go into making its iconic guitars.

In case your customers care quite a bit about craftsmanship, create one thing comparable on your model.

5. Product Comparability

Whereas I want inns to Airbnbs (I‘m not on trip to do chores, sorry), I’ve at hand it to the corporate’s present video advertising tactic of evaluating AIrbnb experiences to inns.

The video under, although animated, successfully reveals that vacationers in search of a particular expertise usually tend to discover it at an Airbnb than they’re at a conventional resort.

6. Pattern / Present Occasion

Sure, I‘m mentioning Duolingo once more. How can I not?

The majority of their TikTok technique hinges on tapping into the newest developments and discussions on the app. I don’t have to enter an excessive amount of element once more as a result of I believe you get the purpose by now.

7. Interviews

Crunchyroll is a streaming platform identified for its number of anime applications. For the longest time, Crunchroll’s video technique principally featured compelling clips from their catalog, which is a good technique in and of itself.

Recently, nevertheless, the platform has branched out into that includes interviews with large names and faces within the anime business, from musicians to voice actors to administrators.

This leads to wonderful video content material that showcases its catalog and leaves audiences with new details about their favourite reveals.

8. Offbeat Comedy Movies

As I stated, comedy movies are fairly standard amongst viewers, so don‘t be afraid to inject a bit humor into your video content material.

I like this TikTok from Scrub Daddy as a result of it’s an ideal mixture of humorous and present, as we‘re in election season after I’m scripting this submit.

9. GRWM

I don‘t know why, however I discover “Get Prepared with Me” movies (usually shortened to GRWM) to be mesmerizing. Perhaps it’s as a result of they make me really feel like I am hanging out with a good friend as we focus on a subject.

My favourite GRWM comes from my colleague Ramona Sukhraj. Within the following Instagram Reel, Ramona does her make-up and casually explains how manufacturers can go viral.

10. Bulletins

Do you’ve got a extremely anticipated announcement to make? Why not share it through video? Let‘s say you’re restocking a beloved product or lastly collaborating with an influencer your viewers has been raving about.

A enjoyable video is a good way to announce the massive information.

It does not even must be sophisticated. For instance, they’ve been begging for a collaboration between content material creator Amelia Dimoldenberg and actor Andrew Garfield ever since they ran into one another on the crimson carpet.

The video under introduced the collaboration with a easy shot of them saying hello to one another.

11. Observe Me / Stroll With Me

Much like GRWM movies, Observe Me / Stroll with Me movies (I don‘t know if there’s a correct title for them) give the vibe that you simply’re partaking in a dialog in a good friend whereas they full a activity.

This video by my fellow HubSpotter, Alana Chinn, is a good instance. In it, Alana explains work-from-home statistics whereas strolling her lovely canine.

12. Listicle

Listicle movies could be fairly easy to make. You’ll be able to go for a listing of causes folks ought to select your model over others, a listing of how to you employ your merchandise, or its high options.

13. Unboxing

An unboxing video is when a content material creator (usually an influencer) unboxes objects they‘ve acquired from a model. If there’s an influencer you’d prefer to work with, think about sending them a PR package deal for them to unbox on their platform.

14. Reside Buying

We’re within the period of reside purchasing, which has primarily turn into the brand new QVC. Reside purchasing is when a model or vendor reside streams showcasing merchandise, and viewers can purchase immediately from the reside stream.

It is hottest on TikTok and a good way to attain a number of objectives without delay: increase model consciousness, display your services or products, and generate direct gross sales.

15. Individual on the Avenue

An individual on the road video consists of somebody out on the road or at an occasion interviewing folks randomly. These movies are enjoyable and easy to make as a result of they contain minimal manufacturing and also you by no means know what somebody’s real reply may be.

Crunchyroll created a person-on-the-street video whereas attending a conference, which supplied a possibility to interact with customers whereas showcasing its catalogue of applications.

I informed you I had you lined, did not I? Now you’ve got my secret sauce for locating enterprise video concepts, and you’ve got 15 video content material concepts to select from on your marketing campaign.

Editor’s Observe: This submit was initially revealed in June 2015 and has been up to date for freshness, accuracy, and comprehensiveness.