Right now in Retail Highlights: Christmas buying and selling outcomes

On this new weblog sequence, Mintel opinions the most recent retailer advertising and marketing and improvements, together with new retailer openings, on-line developments, new idea or class launches. For this month’s spotlight, our retail specialists weigh in on 4 highlights from Britain’s retailers throughout the interval main as much as Christmas 2023.

It remained a tough marketplace for the grocery sector with worth excessive on the agenda, but it surely was additionally the sector which most straight benefited from the uptick in confidence in This fall with throughout most retailers premium performing nicely.

Each Aldi and Lidl carried out nicely, though development did sluggish year-on-year attributable to spectacular development in 2022 creating powerful comparatives. Each highlighted their respective premium traces as being a driver of development, with Lidl Deluxe gross sales up 11%. Tesco and Sainsbury’s additionally reported good outcomes with once more the work every has achieved on their respective premium traces driving development with Best up 16.7% and Style the Distinction up 13%. 

M&S had one other sterling Christmas on the meals facet, constructing on an identical efficiency in 2022. Whereas high quality credentials of the model clearly created the circumstances for an anticipated trade-up from consumers it’s the continued work on entry-level traces that ensured constant demand throughout the interval, with Remarksable gross sales up 18% within the interval.

General trend demand in This fall slowed with blended climate within the autumn and winter creating widespread discounting, miserable worth development. The reported outcomes reveals a extra blended sample, with main high-street gamers, who notably don’t have interaction straight with Black Friday, posting figures which point out outperformance of the market and others posting deep declines, each attributable to weak home and worldwide demand.

At each Subsequent and M&S it was on-line, and the investments and enlargement of their platforms, which have been a driver of development. M&S famous year-on-year development in full-price gross sales, lowering sale into inventory by 6%, and total clothes and residential gross sales up 2.0% in-store and up 10.9% on-line. Retailer Primark additionally famous that the climate had impacted gross sales however festive traces and sportswear had helped the enterprise to catch-up, with sturdy demand in December.

International luxurious demand stays powerful, highlighted by Burberry’s outcomes, with the enterprise calling out weak UK demand on account of decrease inbound tourism and the impression of the shortage of VAT buying.

Family items demand has suffered throughout the cost-of-living disaster, a results of very sturdy demand throughout the peak of the pandemic, a weak housing market and shoppers naturally being cautious round big-ticket spending. This development continued into the ultimate months of the 12 months, with all main classes reporting quantity and worth decline.

Individually there have been some sturdy performances. Marks Electrical produced one of many highest development figures of any retailer, albeit coming from a low base and throughout a wider interval. Vital advertising and marketing and worth funding in 2023 opened the enterprise as much as new consumers, however stress on margins – an space that the retailer has mentioned it is going to look to bolster in 2024. 

The outcomes from Currys have been extra reflective of the broader market, with a restoration in cell demand offset by weaker commerce in core electronics classes, corresponding to TV and computing. Notably the retailer grew each its retail credit score enterprise, with adoption as much as 20.6%, in addition to its Care & Restore subscriptions each helped by being linked into Black Friday promotions.

General the well being and wonder specialist sector was the star performer in This fall in non-foods, reflecting typically extra strong demand and continued demand for each low-ticket gifting and extra alternative for buying and selling up than in 2022.

The numbers from Boots solely run till November, however the retailer reported its greatest ever Black Friday pushed by development in each web site and app engagement, with total on-line gross sales up 19.2%. Nonetheless in-store gross sales additionally noticed development attributed to Black Friday, up 7% over the Black Friday week itself. Magnificence gross sales on the retailer have been up 11.4%, with premium magnificence a driver.

Throughout the complete interval it was an identical story for Superdrug with sturdy gross sales on-line, with gross sales by way of its app up 74%. The continued redevelopment of own-label paid dividends with total own-brand gross sales up 10% and the not too long ago launched Studio London now the retailer’s quickest rising and largest own-brand vary, with gross sales up 20% year-on-year. The retailer famous sturdy demand in cosmetics, perfume and oral care with in-store companies up 20%.

It was a blended December for the retail sector. The general image was one among consumers persevering with to chop again, significantly on gifting and discretionary areas, however a polarized restoration in confidence forward of December did give scope for some consumers to be rather less cautious. Certainly 38% of shoppers spent greater than they’d deliberate to for Christmas 2023.

January is all the time the low after a giant spending interval, and there was little change to this in 2024 with common weekly gross sales month-on-month down 24%. Nonetheless, on many metrics January was higher than we anticipated following a Christmas interval the place 25% spent extra on credit score than they normally would. 

For the primary time in 24 months the grocery sector reported quantity development, albeit at +0.1% this was not an enormous reversal of the development. Nonetheless, continued easing of inflation on this space, backed by retailer-backed worth cuts throughout the sector is easing stress on households.

The information of the UK economic system having slipped right into a technical recession is hardly the information to deliver additional confidence to retailers, the fact is most shoppers have been performing in a recessionary approach for a lot of the previous two years. So total these numbers for January match the sample of a continued very tough market, however with small fixed indicators of demand transferring in the suitable path.

Discover our Retail Market Analysis, or signal as much as Right now in Retail, Mintel’s free day by day retail electronic mail alert, bringing you the most recent information from the European retail scene straight to your inbox.