Master Framework
Topical Clusters + E-E-A-T Framework
Cluster 1: SEO + AEO + GEO
Hub: SEO + AEO + GEO Cluster | Pillar: SEO + AEO + GEO Services
Primary spokes: Rank #1 in Google (2026), Outrank Competitors in ChatGPT, Get Mentioned in ChatGPT, AI Overviews & AEO, LLM Citation Optimization, B2B SEO Demand Capture, Topical Authority Cluster Model, Semantic Internal Linking, Local SEO Map Pack.
Cluster 2: Performance Marketing + PPC
Hub: Performance + PPC Cluster | Pillar: Performance Marketing & PPC
Primary spokes: Paid Search Incrementality, Performance Creative Testing Velocity, Landing Page CRO, Omnichannel Demand Gen Scorecard, Revenue Attribution with First-Party Data, Conversion-Led Service Pages.
Cluster 3: Core Update Recovery
Hub: Core Update Recovery Cluster | Pillar: Content Marketing
Primary spokes: Core Update Recovery Framework, December 2025 Core Update Action Plan, November 2025 + February 2026 Analysis, March 2025 Core Update Playbook, June 2025 Core Update Lessons, Technical Content Refresh System, Helpful Content + E-E-A-T Checklist.
Cross-Cluster Rules
- Each spoke has one primary cluster and one optional secondary cluster.
- Primary anchor text should point to the assigned hub and pillar first.
- Secondary links should support context, not split intent targeting.
- Monthly QA should check overlap and merge competing pages when needed.